Prepared for operators ready to build

Turn one idea into a business that pays you back

INOV8 LABS helps founders and operators find the idea worth building, then plan, launch and monetise it properly – not just talk about it.

Most transformation projects stop at the slide deck. We hold every idea we back to a different standard: costed, sequenced and owned before a single dollar moves. That is the difference between a good idea and a business.

- The INOV8 LABS approach

How We Work

Five services, one sequence

Big Idea Sessions

A structured two-week sprint to find the one idea in your business with the scale to justify real investment. You leave with a validated concept, not a whiteboard photo.

Implementation Plans

Milestones, budget, resourcing and ownership, sequenced into a plan your team can actually run. No idea survives contact with "someone should look into that.".

Commercialisation

Pricing, packaging, go-to-market and revenue model design, built for the customer you actually have - not the one in the pitch deck.

Licensing & IP Deals

Structure licensing, franchising or channel agreements that let other people pay to use what you've built, without you doing all the delivery.

Venture Partnerships

For ideas too big to fund alone, we structure joint ventures and equity partnerships that share the risk and the upside.

Every engagement starts with a conversation, not a fixed scope. If what you need doesn’t fit neatly into the five above, tell us about it.

INOVaction

Our flagship 90-day process

INOVaction is where most engagements begin: ninety days to assess your business, report what we find in plain terms, and hand you a customised innovation roadmap – built around the resources and skill sets your stakeholders already have, and aimed squarely at outsized profitability gains.

  • Assessment
    Assessment Days 1–30

    We map your business from the inside - operations, capability, culture and unclaimed advantage - to find out where the value is actually hiding, and who's best placed to capture it.

  • Reporting
    Reporting Days 31–60

    Findings are set out in a plain-language report: what we found, what it's worth, and what it will take to capture it. No jargon, no filler.

  • Innovation Roadmap
    Innovation Roadmap Days 61–90

    A customised strategy, sequenced around the resources and skill sets your stakeholders already have, and pointed at real, outsized improvements to your bottom line.

INOVaction sits ahead of the five services above – assess first, then choose where to build.

Why work this way?

Because most of what’s sold as strategy is neither costed nor owned by anyone in particular.

Dimensioned, not vague

Every plan carries numbers - cost, timeline, and a named owner. If a page can't be measured, it isn't in the plan.

Built with your team, not around them

We work inside your business alongside the people who'll run it, not from a slide deck handed over at the end.

Priced to the outcome

Fees are tied to stages you control — a validated idea, a signed plan, a live revenue line — not hours billed.

How We Charge

No day rates dressed up as strategy
We price in a mix of fixed fees and shared upside, matched to how measurable the outcome is at each stage. You always know what a phase costs before it starts.
  • Assessment & Reporting
    Assessment & Reporting Fixed fee

    A defined scope, a defined cost. You know the fee for the first sixty days of INOVaction before you sign anything.

  • Innovation Roadmap
    Innovation Roadmap Fixed fee + share

    A fixed fee for the roadmap itself, with an optional value-based component if we stay on to help implement it — tied to an agreed baseline, not a guess.

  • Licensing & Venture Partnerships
    Licensing & Venture Partnerships Equity / royalty

    We'd rather share the upside than bill for it. These engagements are typically structured as a royalty, revenue share, or small equity stake.

  • Ongoing Advisory
    Ongoing Advisory Retainer

    For continued input once the roadmap is running — board time, review, course correction - billed as a simple monthly retainer.

Every proposal sets out the fee, the trigger for any value-based component, and the baseline it’s measured against – before day one.
Innovation is Our Purpose

40 years of creativity and innovation research

Innovation is the real purpose of mankind. Buckmister Fuller called it anti entropy. He said that the universe is in slow decay, with energy and resources becoming less available. Humans have a role to play, in doing more with ever less, to balance our the entropy around us. That’s where innovation consulting from inov8 comes in. Let’s say you’re in a competitive industry, with each player doing the same thing, the same way, and producing the same level of customer satisfaction. Innovation can disrupt this level playing field, giving you the advantage in marketing and sales.

Fresh Paradigm

Real innovation creates a paradigm shift that changes the ball game completely. Examples include the Internet and the iPhone. Maybe there’s a paradigm shift in your niche market that we can facilitate for you.

Process innovation

We use morphological and synectic analysis to discover fresh new combinations of inputs, processes and deliverables.

Deliverable innovation

We imagine idealised deliverables and an ideal world. We use cross fertilisation from other industries to inspire us.

UX-User experience innovation

Beyond your process and product is the user experience innovation. How can customers interact is a fresh new way, and create a rewarding, fun and preferable experience?

Approaches to creativity

Want to try some creativity yourself? Use these systems to provoke creative ideas and innovations:

  • PO beyond yes and no
  • 6 thinking hats
  • Creativity mobilisation technique
  • Alex Osborne
  • Projective intelligence
  • Imagineering